There is a trend today by the Search Engines
to attempt to classify sites by the locality which the site
serves. This is particularly true for commercial sites since
the largest group of sites would be small businesses serving
a defined local market.
If promoting your site to your local
market is critical to your site's success, what are some of
the things you should consider in order to show up well in
Although it may seem obvious, make sure that
your contact page or your home page includes your complete
address. Street, City, Province / State, Country (is that
London England or London Ontario?).
Does your page title and content include
references to you region? For example this page includes the
words "Calgary" & "website promotion &
marketing" in the title tag. Look at the very top of
your browser and you should see them ( on IE it is usually
white lettering on a blue background above all the browser
menu choices). By including these words earlier in this paragraph,
there is a natural match between the title tag and the content.
Search engines use the title tag to get a hint of what the
page is about and then will "score" the page with
these keywords in mind. (by the way a title tag is a bit
of html code that should be included in every page. It looks
like this: <title> Calgary website promotion & marketing
Warning! Don't overdo it.
Most SEO (search engine optimization) experts feel that keyword
repitition should fall between 5 to 10% of the word count.
Limiting your repetition makes good sense in that if you were
to keep repeating the city you are in, let's say two dozen
times, then it would make your page look like spam.
It is important to try and get links from
other local sites that are either local directories or authority
sites for your locale. For example if we were trying to get
noticed for the city of Calgary, Alberta Canada, we would
look for well known calgary sites and request links from them.
We would also try to get a dmoz
listing for the Calgary region.
Is your site hosted locally?
Search Engines have a pretty good idea of where most hosting
companies are located. For example our current IP address
range is a "Canadian" range and we do target major
Canadian cities on our web sites. This does not mean we cannot
host US or international sites, it is just another one of
many indicators as to locality. We still get search engine
traffic from around the world.
Does your domain name include
an accurate address for your business? It should, otherwise
the mismatch may contribute to a search engine thinking your
site is spam.
Does your domain name include your locality?
Some people feel this is important. In our opinion it would
be a very minor factor if one at all.
We hope to find you locally!
Wolf is one of the partners of Chinook
Webs and is actively involved in search engine topics.
copyright Chinook Webs A Canadian Company®